Goodity

Goodity is a start-up that helps small, regional businesses to sell their products online during the Covid-19 crisis. At the moment, the company in Austria is mainly concerned with positioning itself in the market and acquiring new dealers for its platform.

The mentees of Guidance supported Goodity in a one-semester project. Guidance created added value for Goodity, especially in terms of building B2B relationships and subsequently improving them. In addition, our mentees conducted numerous interviews with potential clients in order to identify and, above all, to better understand their needs so that Goodity could respond to them in a targeted manner. In addition, our mentees conducted a detailed analysis of Goodity's competitors. Finally, research was carried out for optional improvement possibilities in order to subsequently provide strategic recommendations for optimizing relationships with the various retailers. At the end of the semester, all results and insights were presented by the respective mentees in a detailed final presentation.